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Agency Economics
How does an agency make money and remain commercially sustainable? These conversations examine pricing, ownership, growth and the value of capabilities and client relationships. Start with Rakesh Hinduja on building a platform-led network through acquisitions and owned technology.
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A concise archive on the commercial side of advertising agencies, from the value of creative work to the costs and choices behind scale.
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Kinnect-ing the Dots - feat. Rohan Mehta (Founder, CEO - FCB Kinnect and FCB/SIX India)
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Why advertising struggles to price its own value feat. Prasad Sangameshwaran (Editor, ET Brand Equity)
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Is Every Agency a Social Agency? feat. Toby Southgate (Global CEO, We Are Social)
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How Manja Built a 16-Person Powerhouse Agency feat. Arvind Krishnan (Founder & CEO, MANJA)
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The Future of Marketing, Agency Pitches & CMOs feat. Shubhranshu Singh (Board Member, Effie LIONS Foundation)
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Why advertising struggles to price its own value feat. Prasad Sangameshwaran (Editor, ET Brand Equity)
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Traditional Creative Agencies vs Frontier Agency feat. Bianca Dordea (Global Client Lead, AKQA)
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From Sequoia to Spring, Carry, and Retainer feat. Raja Ganapathy (Founding Partner, Spring Marketing Capital)
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Veni, Vidi, VML feat. Babita Baruah (CEO, VML India)
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Kulfi-dential: Building the Collective feat. Advait Gupt (Co-Founder & CEO, Kulfi Collective)
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Outdoor vs. The Algorithm feat. Ranga Somanathan (Global Chief Strategy Officer, billups)
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Is Every Agency a Social Agency? feat. Toby Southgate (Global CEO, We Are Social)
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The Uncommon Manifesto: Building Brands People Actually Wish Existed feat. Lucy Jameson (Founder, Uncommon Creative Studio)
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Platforms Over Campaigns feat. Rakesh Hinduja (Co-founder, Wondrlab)
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The Juice is Worth the Squeeze feat. Shradha Agarwal (Global CEO, GRAPES)
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Making of a Design Consultancy feat. Anant Sharma (CEO, Matter Of Form)
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Super Agencies, Super Challenges feat. Tarun Rai (Co-Chairman Start Design Group UK, Ex-Group CEO S Asia Wunderman Thompson)
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The Agency Model’s Midlife Crisis (And How to Profit From It) feat. Ivan Fernandes
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Blur-print for the Future: Agency OS feat. Gopa Menon (Co-Founder, Theblurr)
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The Integration Equation - feat. Anita Kotwani (Chief Client Officer - Dentsu South Asia)
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Kinnect-ing the Dots - feat. Rohan Mehta (Founder, CEO - FCB Kinnect and FCB/SIX India)
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OHRI-GAMI: Folding Ideas Into Brands - feat. Rohit Ohri (Founder, OHRIGINAL)
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Famous by Innovation - feat. Mithila Saraf (CEO, Famous Innovations)
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Client Karma: Decoding the Agency-Client Tango - feat. Kunal Jeswani (CEO, Ogilvy ASEAN)
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Talented and Trending! - feat. Gautam Reghunath (Co-founder & CEO, Talented)
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